TechnoAffluent targets the top 20% of U.S. households with $100K+ annual income. The Affluent segment accounts for approximately 70% of U.S. consumer wealth and 60% of income.
Several challenges face the Affluent: business planning, tax planning, asset protection, retirement planning, wealth accumulation, investment and insurance concerns.
The Affluent are usually 50+, most are homeowners and most invest in stocks and mutual funds.
Time is a scarce commodity for the Affluent. They seek out products and services that cater to saving them time and making their lives easier.
The Affluent are careful spenders, not conspicuous or ostentatious. They are usually brand loyal and value quality service. They are online and mobile savvy, focused on traveling and likely to use coupons and avail themselves of discounts.
Each month, using the telephone methodology, TechnoAffluent surveys 1,000 Affluent Americans using a computer-generated Random Digit Dial (RDD) sample of land and cell phone numbers. The margin of error for the full sample is +/- 3.3 percentage points.
Because we use a Random Digit Dialing (RDD) sample, clients are able to project the survey results to the greater population.