In August 2019, the Small Business and Entrepreneurship Council (SBE Council) and TechnoMetrica collaborated on a study examining the online advertising practices of small businesses and entrepreneurs. Small businesses rely heavily on digital advertising to develop and grow their companies, our study finds. More than three-quarters (78 percent) of small businesses use online advertising for their business, with 92 percent of these companies utilizing digital advertising to market their products and services, according to the survey. In fact, nearly three-quarters (73 percent) of small businesses surveyed report that their ability to effectively market their products and services and to grow their business would be impacted if online advertising were not available. Online advertising plays a particularly crucial role in the development of startup companies, 86 percent of whom agree that digital advertising is important to the survival and growth of their business. Our study also suggests that online advertising is delivering concrete results for small businesses, through significant cost and time savings, as well as higher sales.
Please click here for a full summary/analysis of the research findings developed by the SBE Council.
Please click here to read the full report detailing the results of our study on online advertising use by small businesses.