In August 2019, the Small Business and Entrepreneurship Council (SBE Council) and TechnoMetrica collaborated on a study examining the online advertising practices of small businesses and entrepreneurs. Small businesses rely heavily on digital advertising to develop and grow their companies, our study finds. More than three-quarters (78 percent) of small businesses use online advertising for their business, with 92 percent of these companies utilizing digital advertising to market their products and services, according to the survey. In fact, nearly three-quarters (73 percent) of small businesses surveyed report that their ability to effectively market their products and services and to grow their business would be impacted if online advertising were not available. Online advertising plays a particularly crucial role in the development of startup companies, 86 percent of whom agree that digital advertising is important to the survival and growth of their business. Our study also suggests that online advertising is delivering concrete results for small businesses, through significant cost and time savings, as well as higher sales.
Americans’ sentiment towards economic conditions improved this month, buoyed by a strong labor market and a thaw in U.S.-China trade relations, according to a TechnoMetrica analysis of the latest IBD/TIPP Economic Optimism Index. The Index rose for the second straight month in November, gaining 0.3 point, or 0.6 percent, to a reading of 52.9. In addition, U.S. consumers grew more upbeat about the outlook for the economy in the near term, as well as their own financial prospects. Thus, despite fears of an impending recession, consumer spending should continue powering the economy forward in the months ahead.
Consumers’ views of the U.S. economy in the near term brightened somewhat in November, although economic outlook remains relatively pessimistic, notes Jed Graham of Investor’s Business Daily in his analysis of the latest IBD/TIPP Economic Optimism Index. The six-month economic outlook subindex jumped 3.5 points this month to a reading of 47, the highest since August. Despite the improvement, the measure remains below 50 for the third straight month, reflecting a pessimistic sentiment regarding the short-term prospects for the economy. Still, our leading indicator of consumer confidence, the Economic Optimism Index, remains strong, gaining 0.3 point to a score of 52.9.
Each month, Investor’s Business Daily and TechnoMetrica produce the closely-monitored IBD/TIPP Economic Optimism Index, a leading nationwide survey gauging consumers’ sentiment towards the U.S. economy. Consumer confidence held firm in November, amid easing U.S.-China trade tensions and a resilient labor market that continues to create jobs at a solid pace. The Index improved by 0.3 point, or 0.6 percent, this month, to a reading of 52.9, the second straight monthly gain in the indicator. In addition, November marks a record 38 consecutive months in which the Index has surpassed the baseline score of 50, indicating sustained high levels of consumer sentiment.
Former Vice President Joe Biden regained the lead over the Democratic primary field in the November IBD/TIPP Poll, after falling slightly behind Senator Elizabeth Warren the previous month, as covered in the following Investor’s Business Daily analysis. Biden garnered the support of 29 percent of Democratic and Democratic-leaning voters this month, up from 26 percent in October. Meanwhile, support for Warren eased in November, from 27 percent to 23 percent. Rounding out the top three candidates was Senator Bernie Sanders, backed by 13 percent of Democrats, a three-point gain from October. In addition, the IBD/TIPP Poll finds that all three top-tier Democratic presidential contenders hold sizeable leads over President Donald Trump in hypothetical head-to-head matchups. Biden remains the most formidable opponent to President Trump, expanding his lead over the president to 10 points, 53 percent to 43 percent.
The latest IBD/TIPP Poll suggests that the constant barrage of news developments in the Democratic-led impeachment inquiry may be weighing on President Trump’s numbers, particularly among independents, notes Jed Graham of Investor’s Business Daily. This month, just over 6 in 10 Americans (61 percent) who are following the story support the inquiry, up from 55 percent in October. Support for the impeachment inquiry is even higher among independents, as compared with the general population, at 64 percent. In addition, President Trump’s approval rating declined by four points from the previous month, to a reading of 39 percent.
In the following article from Forbes, Joseph Thorndike contrasts the growing support for a wealth tax with the declining popularity of the estate tax, and advises wealth-tax proponents to avoid some of the same pitfalls that have beset the estate tax, such as broadening the tax beyond the wealthiest Americans. While assessing the souring public sentiment towards the estate tax, Thorndike cites an IBD/TIPP Poll from May 2017 showing majority support (54 percent) for repealing the tax.
In his analysis of the latest GDP reading, J.G. Collins, writing for Seeking Alpha, anticipates continued strength in consumer spending into 2020. In support of his assessment, Collins references the recent performance of the IBD/TIPP Economic Optimism Index, which climbed 1.8 points in October, to a reading of 52.6.
The IBD/TIPP Poll for October shows growing independent support for President Donald Trump over top-tier Democratic presidential candidates, as discussed in the following analysis from The Daily Caller. This month, President Trump has narrowed former Vice President Joe Biden’s lead among independent voters to just one percentage point, down from an 18-point advantage for the Democrat in September. In addition, our poll finds Trump topping both Senator Elizabeth Warren and Senator Bernie Sanders among independents, 49 percent to 43 percent, and 48 percent to 44 percent, respectively.
As House Democrats pursue impeachment against President Trump, the latest IBD/TIPP Poll finds that close to 6 in 10 Americans support a Justice Department investigation into former Vice President Joe Biden and his son, Hunter Biden, over their activities in Ukraine and China, notes Jack Phillips of The Epoch Times. In addition, Phillips cites another key finding from the October IBD/TIPP Poll which suggests that the steady flow of Ukraine headlines may be weighing on Biden’s political support. According to our poll, nearly one-quarter (23 percent) of Americans say they are less likely to vote for the former vice president as a result of the Ukraine story.