TechnoInvestors is our omnibus survey that targets households with at least $10,000 invested in the stock market. Approximately 45% of U.S. households meet this criterion.
As the research partner of Investor’s Business Daily, TechnoMetrica has more than fifteen years experience surveying investors. Our surveys of investors are regularly published in the media.
The TechnoInvestors survey is ideal for brokerage houses, investment banks, mutual fund companies and their ad agencies.
Using TechnoInvestors, clients track investor sentiment of the economy and the stock market; investment style vs. investment vehicle preferences; perception of brands; and opportunities for new investment products and services.
Investors invest for many reasons including home purchases, retirement savings, children’s education and other big-ticket purchases. Today, Investors are more knowledgeable and are better able to evaluate investment risks. More and more women are becoming investors.
TechnoInvestors is a monthly nationwide telephone survey of 1,000 investors using a Random Digit Dial (RDD) sample. The margin of error for the full sample is +/- 3.3 percentage points at the 95% confidence level.
You are able to project the survey results to the greater population because we use Random Digit Dialing (RDD) to contact both listed and unlisted households.