Our Team

Raghavan Mayur

President

Raghavan Mayur, the president and founder of TechnoMetrica, is a nationally renowned public opinion researcher dedicated to providing his clients with expert data-driven analysis, so that they may be able to make more informed business decisions. As director of the monthly Investor’s Business Daily/TIPP Poll, Mayur has been recognized as the most accurate pollster in recent presidential elections.

In 1992, guided by a passion for statistical modeling and politics, Mayur established TechnoMetrica, a full-service market research consultancy. For more than 25 years, TechnoMetrica has offered clients a wide-range of customizable research services, including customer satisfaction research, readership studies, concept testing, and advertising effectiveness research. Mayur has also partnered with such esteemed national publications as Newsweek to create consumer awards for a number of key industries.

Over the years, Mayur has served a diverse set of businesses across a variety of industries. His portfolio of clients includes, BMW, Ferrari North America, United States Postal Service, Comcast, Verizon, IEEE, Abbott Laboratories, Investor’s Business Daily, and The Chronicle of Higher Education. Mayur has developed long-term partnerships with many of his clients.

Mayur founded TIPP, TechnoMetrica’s division for public opinion research, back in 1996. In partnership with Investor’s Business Daily, Mayur produces the renowned IBD/TIPP Poll, a monthly survey gauging Americans’ sentiment towards the pressing political, social, and economic issues of the day. In addition, TIPP publishes leading national indicators of U.S. consumer confidence, including the Economic Optimism Index, which enjoys a proven track record for forecasting the confidence levels released by the University of Michigan and The Conference Board. The results of TIPP’s research are often published in major publications, and featured on various national news programs.

TIPP has been consistently recognized for its pin-point accuracy in political polling. Mayur has the distinction of correctly predicting the winning candidate in each of the last four presidential elections. In fact, TIPP was one of only two polling organizations to forecast a Trump victory in the 2016 general election. TIPP was also lauded for accurately forecasting the final results of the 2004, 2008, and 2012 presidential elections. For example, a 2012 analysis by the New York Times assigned Mayur the #1 spot in pollster accuracy during the election that year. TIPP’s stellar performance in the 2012 election was also featured in a BusinessWeek article entitled “The Little Known Pollster That Bested All the Others,” which highlighted TIPP’s proven political polling methodology and acknowledged that TIPP “came closer than anyone to the actual [election] results.” Mayur’s work in the art of public opinion research has also been spotlighted in the publication Politico, which in 2013 named Mayur one of its “50 Politicos to Watch.”

Prior to founding TechnoMetrica, Mayur was a market research analyst with AT&T and a biostatistician with the University of Medicine and Dentistry of New Jersey. His contributions in the medical area have appeared in leading journals such as Lancet and Clinical Infectious Diseases.

Mayur graduated from Loyola College in Madras, India in 1974, and received a BS degree in Civil Engineering from the Birla Institute of Technology and Science in Pilani, India, in 1980. He completed his MS degree in Environmental Engineering at the New Jersey Institute of Technology in 1987. Mayur is also ABD (all-but-dissertation) for a Ph.D. in Operations Research at the Graduate School of Management at Rutgers University.

Mayur has taught Database Management Systems at the MBA level at Rutgers University, and Statistics at the undergraduate level at Seton Hall University. He is a member of the American Association of Public Opinion Research.

Clare Sherlock

Vice President and Director of Research at TechnoMetrica

Clare helped establish and expand the company alongside founder and president, Raghavan Mayur. A seasoned market research professional directing operations and research, Clare oversees the company’s research projects from inception to completion with a passionate and hands-on approach. For over 25 years, she has successfully implemented a wide range of customizable research services including customer satisfaction research, message testing and advertising effectiveness, concept testing, pricing studies, and membership research.

Over the course of her career, she has implemented research for clients across a wide variety of industries, including advertising, pharma, automotive, transportation, government, memberships, nonprofits, publications and education. Her portfolio of clients includes such prestigious organizations as BMW, Jaguar/Land Rover, Maserati, the United States Postal Service, NJ TRANSIT, Verizon, Comcast, Abbott Laboratories, SourceAmerica, Montclair State University, Laureate Universities, The Chronicle of Higher Education, the Christian Science Monitor, Newsweek, and Investor’s Business Daily.

As a certified focus group moderator and skilled in executive interviews, Clare has conducted qualitative research for a diverse array of clients, including the United States Postal Service, NJ TRANSIT, the Port Authority of NY and NJ, Verizon, JCP&L, and Volvo Cars of North America, among others.

Her areas of expertise include project design and administration, logistical planning, questionnaire design, quantitative and qualitative data analysis, report writing, and strategic insights. She is adept with a variety of specialized industry tools including software for the programming and implementation of CATI interviews (Voxco), online questionnaire design (Sawtooth, QuestionPro, SurveyMonkey), big data cleansing and matching initiatives (Winpure), and qualitative analysis (QDA Miner).

Clare holds a B.A. in Psychology from William Paterson University and an M.A. in Cognitive Psychology from Rutgers University, where she is all-but-dissertation for her Doctorate degree. As a research associate at Rutgers, Clare specialized in studies in the fields of Social Psychology, Experimental Research, Cognitive Psychology, Conflict Resolution, and Psycholinguistics. Prior to leaving academia to join TechnoMetrica, Clare was as an adjunct professor at Rutgers University, Essex Community College, and Felician College, where she taught undergraduate courses in Social Psychology, Educational Psychology, and Statistics.

Clare is a member of the American Association of Public Opinion Research and the American Marketing Association and has received numerous certifications in Market Research from various institutions, including Notre Dame University, the American Marketing Association, and the Burke Institute.