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Telephone
Interviews
- National
coverage
- Computer-aided
telephone interviewing (CATI)
- Experienced
executive interviewers
- High
response rates
Focus
Groups
- Nationwide
focus groups
- Experienced
senior moderators
- Centralized
national recruiting to stringent screeners
- Use
of only the finest facilities, centrally located
- Teleconferencing/video-conferencing
- Comprehensive,
in-depth reports
Mail
Surveys
- Scannable
(OMR) as well as conventional surveys
- Efficient
return management through database tieback
- Accurate
data entry and verification
Web/E-mail
Surveys
- Sample
design
- Online
panels
- Return
management and database tieback
Fax
Surveys
- Broadcast
transmission to respondents
- Automatic
processing of questionnaires
Disk-by-Mail
Surveys
- Suitable
for busy executives
- Questionnaire
development and programming
- Efficient
return management through database tieback
Conference/Exhibit
Surveys
- Comprehensive
services, including computer programming
- Interactive
touch-screen monitors
- Daily
tabulations for press releases
One-in-One
Interviews & Dyads
- Centralized
national recruiting to stringent screeners
- Experienced
executive interviewers
- Comprehensive,
in-depth reports
Secondary
Research
- Comprehensive
database research
- Highlighted
data
- Written
analysis and report
- Supplemental
interviews
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