Data Collection
Techniques

 

Telephone Interviews

  • National coverage
  • Computer-aided telephone interviewing (CATI)
  • Experienced executive interviewers
  • High response rates

Focus Groups

  • Nationwide focus groups
  • Experienced senior moderators
  • Centralized national recruiting to stringent screeners
  • Use of only the finest facilities, centrally located
  • Teleconferencing/video-conferencing
  • Comprehensive, in-depth reports

Mail Surveys

  • Scannable (OMR) as well as conventional surveys
  • Efficient return management through database tieback
  • Accurate data entry and verification

Web/E-mail Surveys

  • Sample design
  • Online panels
  • Return management and database tieback

Fax Surveys

  • Broadcast transmission to respondents
  • Automatic processing of questionnaires

Disk-by-Mail Surveys

  • Suitable for busy executives
  • Questionnaire development and programming
  • Efficient return management through database tieback

Conference/Exhibit Surveys

  • Comprehensive services, including computer programming
  • Interactive touch-screen monitors
  • Daily tabulations for press releases

One-in-One Interviews & Dyads

  • Centralized national recruiting to stringent screeners
  • Experienced executive interviewers
  • Comprehensive, in-depth reports

Secondary Research

  • Comprehensive database research
  • Highlighted data
  • Written analysis and report
  • Supplemental interviews

 


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